The dramatic downfall of Bud Light, once America's favorite beer, continues to reverberate throughout the industry. Now, in a stark turn of events, the beer is being sold for less than bottled water in some locations.

Andy Wagner, a seasoned manager at Glenn Miller’s Beer & Soda Warehouse in Pennsylvania, revealed to the New York Times the striking price difference: a 30-pack of Miller Lite sells for $24.99, while a 30-pack of Bud Light is a mere $8.99 after rebate. This makes it cheaper than some of the water they stock, a clear indication of the beer's diminished demand.

The root of the problem lies in the controversial partnership between Bud Light and transgender influencer Dylan Mulvaney. Mulvaney's social media posts showcasing personalized Bud Light cans sparked a consumer backlash, forcing stores to offer the beer for free and prompting Anheuser-Busch to buy back unsold product from distributors.

In the aftermath, Bud Light's marketing VP, Alissa Heinerscheid, discussed her vision for the brand, emphasizing inclusivity and a shift away from what she perceived as “fratty” and “out-of-touch” humor. However, this rebranding strategy backfired, resulting in a nearly 30% drop in sales and alienating both core consumers and members of the LGBTQ+ community. Mulvaney later criticized Bud Light for its lack of support amidst the controversy, further exacerbating the brand's image problem.

The repercussions of Bud Light's declining sales have extended beyond the company itself. The Ardagh Group, a bottling company contracted with Anheuser-Busch, has announced plant closures in North Carolina and Louisiana, resulting in job losses for nearly 650 employees. This highlights the broader economic impact of the brand's struggles.