US Aid to Iraqi Children's Show: Smart Power or Wasteful Spending?

Created: JANUARY 20, 2025

A recent debate has sparked controversy over USAID's funding of "Ahlan Simsim Iraq," a children's program akin to Sesame Street. Senator Chris Coons defended the initiative on CNN, arguing that the $20 million investment represents a strategic use of "soft power" in a volatile region. The show, which runs until 2027, aims to promote positive values such as inclusion, respect, and understanding among Iraqi children across diverse backgrounds.

Coons emphasized that the program goes beyond mere entertainment, teaching valuable lessons about public health, cooperation, and peaceful coexistence. He contrasted these values with the dangers of extremism and terrorism, suggesting the show offers a crucial counter-narrative. The Senator also highlighted the relatively small cost of the program compared to the Department of Defense's substantial budget, framing it as a cost-effective investment in long-term stability.

Sen. Chris Coons

CNN host Michael Smerconish echoed Coons' sentiments, citing political scientist Joseph Nye's concept of "smart power." Smerconish posed a compelling question to viewers: who is better suited to influence Iraqi children, Big Bird or extremist groups? A viewer poll conducted during the show revealed that a majority supported the funding of the program.

Bert and Ernie

However, the program has also drawn criticism, particularly from conservative lawmakers and organizations like Elon Musk's Department of Government Efficiency (DOGE). These critics point to the program as an example of wasteful spending within USAID. Despite efforts by DOGE and the Trump administration to curtail the agency's activities, a federal judge recently blocked an attempt to place thousands of USAID employees on leave.

Elon Musk, USAID, Trump

The debate over "Ahlan Simsim Iraq" highlights the ongoing tension between those who view foreign aid programs as essential tools for promoting American values and interests, and those who see them as wasteful and inefficient. The program's effectiveness in achieving its stated goals remains to be seen, but its existence has certainly ignited a significant conversation about the role of soft power in international relations.

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