Olivia Dunne's NIL Success: Half a Million Dollars for a Single Social Media Post

Created: JANUARY 18, 2025

LSU gymnast Olivia Dunne's social media presence has translated into substantial earnings through Name, Image, and Likeness (NIL) deals. A recent podcast appearance revealed the astounding figure of over $500,000 for just one sponsored post. With a massive following of 7.6 million on TikTok and 4.2 million on Instagram, Dunne's reach makes her a highly sought-after partner for brands looking to connect with a young audience. This makes her perhaps the most recognizable female college athlete in the US.

Olivia Dunne in New York City

Olivia Dunne attends the Sports Illustrated Swimsuit Issue Launch at Hard Rock Hotel on May 18, 2023, in New York City. (Taylor Hill/WireImage)

Dunne's influence has continued to grow since LSU's fourth-place finish in the NCAA Gymnastics Championships. Her offseason has been filled with high-profile opportunities, including a trip to Puerto Rico for a Sports Illustrated swimsuit edition photoshoot. Dunne expressed her excitement about the project, highlighting the alignment between her brand and Sports Illustrated's in inspiring young women.

Olivia Dunne points

LSU Tigers gymnast Olivia Dunne during a match against the West Virginia Mountaineers on March 10, 2023, at the Pete Maravich Assembly Center in Baton Rouge, Louisiana. (John Korduner/Icon Sportswire via Getty Images)

Dunne's participation in the Sports Illustrated Swimsuit edition is a significant milestone, reflecting her impact and appeal. Her statement emphasizes the shared goal of empowering young women, a message that resonates with both her followers and Sports Illustrated's audience.

Olivia Dunne at the ACMs

Olivia Dunne at the 58th Academy of Country Music Awards from Ford Center at The Star on May 11, 2023, in Frisco, Texas. (Gilbert Flores/Penske Media via Getty Images)

With another season of eligibility remaining, Dunne's trajectory suggests even greater achievements and opportunities in the future.

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