The WNBA experienced a phenomenal year in 2024, marked by a surge in viewership, the rise of captivating new talents like Caitlin Clark, increased attendance and merchandise sales, and a thriving social media presence. The influx of fresh stars, combined with established players, undoubtedly elevated women's basketball.

However, one rising WNBA prospect views this year's popularity as merely the beginning. LSU star Flau'jae Johnson, in a discussion about her NIL partnership with the Unrivaled basketball league, expressed her belief that the WNBA's growth has just begun. She anticipates even more stars, compelling narratives, talented players, and potentially even expansion teams. Johnson envisions the league reaching new heights and breaking barriers, including the first million-dollar contracts.

Flau'jae Johnson of the LSU Tigers before a game. (Kristen Young/LSU/Getty Images)

Johnson stands out among college athletes in the NIL era, boasting a strong personal brand built on her emerging rap career and social media influence. Despite her off-court pursuits, she remains dedicated to her sport, waking up early for practice and setting her sights on the WNBA draft in two years.

Johnson believes the 2023 NCAA women's basketball national championship, where she helped LSU defeat Caitlin Clark's Iowa Hawkeyes, was a pivotal moment for the sport. She sees this as the catalyst for the subsequent surge in popularity, propelling players like Clark and Angel Reese into the WNBA and paving the way for future generations. Johnson also highlights the influence of players like UConn's Paige Bueckers, another Unrivaled partner, who is projected to be a top pick in the 2025 WNBA Draft.

Angel Reese and Flau'jae Johnson of the LSU Lady Tigers. (Tom Pennington/Getty Images)

Johnson's impact extends beyond the court, inspiring young fans and recognizing the importance of her influence. She balances her diverse ventures with a strong work ethic, aiming to lead LSU to another national championship while continuing to build her brand.

Flau'jae Johnson speaking at an event. (LSU Athletics/University Images via Getty Images)

Johnson emphasizes that WNBA stars have always existed, but now is their time to shine. With increased resources and investment, the league is poised for continued growth, fostering confidence and inspiring the next generation of players.