Kevin O'Leary, known for his appearances on "Shark Tank," offered his interpretation of President Donald Trump's approach to tariffs during a discussion on "The Story." O'Leary characterized the president's tariff pronouncements as a "negotiating leverage tool," emphasizing Trump's control over the substantial American consumer market.

Trump's remote address to the World Economic Forum (WEF) included a warning to companies manufacturing outside the U.S.: face tariffs or relocate production. The president also engaged with business leaders, notably criticizing Bank of America CEO Brian Moynihan for allegedly declining business with conservative firms.

O'Leary, seemingly unfazed by Trump's approach, commented, "We’ve been observing Trump for years. His style is well-established. He's not likely to change. He'll single out individuals or industries to make a point. He's conveying a message, albeit sometimes noisy. He's dramatic, he's contentious, but that's his way."

O'Leary highlighted the tailored nature of Trump's messaging. He explained, "The messages vary depending on the country. For instance, with Mexico, the message involves border security and stemming illegal immigration, backed by the threat of tariffs. With Canada, the focus is on contributing to northern border security, meeting NATO commitments, and preventing the flow of fentanyl from China, also under the threat of tariffs."

Trump's WEF address reiterated his core message: manufacture in America for low taxes, or face tariffs on imports.

O'Leary summarized Trump's stance as a clear directive: "Comply with expectations, or encounter significant obstacles accessing the world's largest market. The economic consequences will be substantial." Trump's consistent advocacy for tariffs, particularly during his second presidential campaign, further underscores this position. He has publicly referred to tariffs as a powerful tool, specifically targeting China and the European Union. In a December Truth Social post, Trump urged the European Union to address its trade deficit with the U.S. through increased purchases of American oil and gas, or face tariffs.