Prepare for a transformation in the way you interact with your Mercedes-Benz. The renowned automaker, celebrated for its serene interiors, is about to introduce a touch more conversation to the driving experience.
Through a partnership with Microsoft Azure OpenAI Service, Mercedes-Benz is rolling out a software update that integrates the powerful ChatGPT language model into its vehicles' MBUX infotainment systems. Starting June 16th, approximately 900,000 MBUX-equipped vehicles will have access to this groundbreaking beta program.
This integration builds upon the existing "Hey, Mercedes" voice assistant, expanding its capabilities significantly. Instead of simple commands, drivers and passengers can now engage in natural, flowing conversations with ChatGPT, asking follow-up questions and receiving more nuanced responses. Imagine getting detailed information about your destination, requesting a new dinner recipe, or even pondering complex questions, all while keeping your focus on the road.

According to Markus Schäfer, Mercedes-Benz Group AG Board of Management member and Chief Technology Officer, this integration represents a major step towards making their vehicles central to customers' digital lives. The beta program will leverage user interactions over three months to further refine the system and ensure optimal performance.

Data privacy is a paramount concern. Mercedes-Benz emphasizes that all collected data will be anonymized and remain under their control. Users will have full transparency regarding the information gathered and its purpose, empowering them to make informed decisions.

To participate in the beta program, owners can simply say, "Hey Mercedes, I want to join the beta program," starting June 16th, or sign up through the Mercedes me app. While Mercedes-Benz leads the way with this ChatGPT integration, other automakers, including General Motors, are exploring similar technologies, signaling a potential shift in how we interact with our vehicles.
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