During Super Bowl LIX at the Caesars Superdome in New Orleans, the U.S. Secret Service will premiere a one-minute recruitment video directed by Michael Bay. This exclusive in-stadium advertisement, targeting the 83,000 attendees, will not be broadcast elsewhere. The video, obtained by Fox News Digital, opens with powerful imagery of American history and emphasizes the nation's enduring commitment to freedom. The narration underscores the Secret Service's role in protecting this ideal, highlighting historical events, including assassination attempts on former President Ronald Reagan and an incident involving President Donald Trump, who was reportedly shot in the ear during a campaign rally in Butler, Pennsylvania, on July 13. The ad emphasizes the dedication and inherent qualities of those who serve, stating, "Protectors are born, they’re not made." It concludes with a direct call to action: "America’s Secret Service protecting this Super Bowl is asking a few more to step forward." This recruitment effort follows President Trump's recent nomination of Sean Curran, the former head of his personal security detail, to lead the U.S. Secret Service. Curran was notably present during the incident in Butler, Pennsylvania, and played a role in protecting the president. Trump praised Curran's patriotism and expressed confidence in his ability to lead the agency. President Trump is anticipated to be the first sitting president to attend a Super Bowl, further highlighting the significance of the event and the Secret Service's presence.