Diversity, equity, and inclusion (DEI) consulting firms in Florida continue to grapple with financial difficulties, even after legal challenges to the state's "Stop WOKE Act." Roni Bennett, head of South Florida People of Color, revealed to the Miami Herald that her organization's yearly earnings have plummeted by 50%, dropping from approximately $300,000 to around $150,000. This decline comes in the wake of Florida's legislation aimed at curbing critical race theory in workplace training and educational settings.

Businesses appear to be distancing themselves from DEI initiatives. (Getty Images)

Bennett noted a change in client attitudes even before the "Stop WOKE Act," indicating that some companies' initial interest in DEI may have been superficial. She shared an instance where a change in company leadership resulted in a shift away from DEI training.

Currently, consultants like Bennett are working to clarify that the "Stop WOKE Act" doesn't actually restrict private businesses from conducting DEI programs. Alexander Rundlet, a lawyer and public policy consultant, emphasized the widespread fear among businesses regarding the act's implications, despite a federal appeals court ruling in March that its workplace provisions infringed on First Amendment rights.

Florida Governor Ron DeSantis enacted HB 7, the "Stop WOKE Act," in April 2022. (Daniel A. Varela/Miami Herald/Tribune News Service via Getty Images)

The court's decision highlighted the importance of open discourse, stating that the merits of different viewpoints should be debated publicly rather than suppressed through legislation. A subsequent permanent injunction further reinforced this stance. However, the educational aspects of the law remain in effect.

Despite these legal victories, Rundlet explained that the prevailing anti-woke sentiment continues to pose challenges for DEI consulting firms. He acknowledged the substantial impact of the past few years and the ongoing efforts required to address the resulting damage.

Bennett expressed concerns that some clients' engagement with DEI initiatives was merely for show. (iStock)

The Miami Herald reported that Bennett remains dedicated to her work and is actively seeking investors to support her business. She emphasized the importance of continuing the fight against systemic racism for future generations.