Football legend Troy Aikman encouraged consumers to choose American-brewed beers this Independence Day. The former Dallas Cowboys quarterback, now owner of Texas-based Eight Elite Light Lager, released a video message emphasizing the importance of supporting domestic brands. Aikman pointed out that many beer companies leverage patriotic imagery for the holiday, even if they aren't based in the U.S.

He stressed Eight's commitment to American manufacturing, highlighting that the company is headquartered in Texas and brews all its beer within the United States. Aikman also noted that a portion of Eight's profits benefit various charities, including organizations supporting veterans and those experiencing homelessness. While promoting his own brand, Aikman's message extended to supporting any American-owned beer company this Fourth of July. He urged consumers to prioritize authenticity and choose beers that genuinely represent American values. This isn't the first time Aikman has spoken about authenticity in the beer industry. Following the Bud Light controversy, he advocated for focusing on the quality of the product over brand agendas.

He emphasized Eight's dedication to crafting a superior light beer without any ulterior motives. Aikman's message resonated with those who prioritize supporting American businesses and appreciate transparency in branding. He highlighted the significant number of popular light beers that are foreign-owned, further underscoring his point. This call to action encourages consumers to be mindful of their purchases and consider the origins of the products they choose.