Amidst ongoing controversy surrounding Diversity, Equity, and Inclusion (DEI) programs, Baltimore Mayor Brandon Scott has launched a "Definitely Earned It" campaign to counter criticism and celebrate Black History Month. This comes in response to accusations that DEI policies prioritize identity over merit, a sentiment often expressed by the phrase "Didn't Earn It." Scott aims to reclaim the narrative, emphasizing the hard work and perseverance of Black Americans throughout history.

Mayor Scott's commitment to DEI has faced scrutiny, particularly following the tragic Francis Scott Key Bridge collapse in 2024. Some critics attributed his position to DEI policies, a claim Scott vehemently denies. He sees the criticism as part of a broader resistance against diverse leadership and affirms his legitimate election to office.

The "Definitely Earned It" campaign seeks to showcase the significant contributions of Black individuals, highlighting their achievements despite systemic obstacles. Scott aims to demonstrate that DEI, in its true form, recognizes and rewards hard-earned success rather than providing unearned advantages.

This initiative unfolds against a backdrop of national debate surrounding DEI. The Trump administration has actively sought to dismantle DEI programs within the federal government, including the military, arguing that such initiatives undermine meritocracy and promote a "woke" agenda. Major corporations have also begun scaling back their DEI efforts in response to public pressure and potential legal challenges.

The debate around DEI was further fueled by former President Trump's suggestion that DEI policies contributed to a recent midair collision in Washington, D.C., although the official cause remains undetermined. Scott refutes any connection between his leadership and the bridge collapse, emphasizing that the bridge predates his tenure and that the incident involved individuals unrelated to DEI initiatives.

Scott views the backlash against him as rooted in prejudice against those who do not fit a traditional power structure. He remains resolute in his commitment to DEI, believing that diverse perspectives are crucial for effective leadership and a just society.